theWise
We partnered with MetaWise's in-house team to start from scratch their brand identity, product designs for theWise ai marketing platform.
What we worked on
User Research Brand Identity Wireframes UI Design Design System Pitch Deck
Year completed
Currently ongoing project
Background
theWise.ai stands as a beacon of innovation, transforming the marketing landscape by seamlessly fusing intelligence and creativity. The platform orchestrates the entire marketing journey, from ideation to execution and promotion, with an AI companion equipped with profound insights into brands, competitors, and markets. This digital ally crafts campaigns driven by data yet infused with creativity, setting brands apart. Within the ecosystem, content generation becomes an art, effortlessly distributed across our array of promotional channels: the Influencer Hub, Ads portal, and PR Portal. theWise empower brands to excel in sophisticated marketing, making it intuitive and accessible to all who dare to dream big.
Challenges
Designing theWise.ai posed numerous challenges for designers. They had to delicately balance merging intelligence and creativity in the platform's design while ensuring a smooth user experience. Integrating the AI component seamlessly, facilitating a coherent workflow from ideation to execution, and maintaining visual consistency across various promotional channels were key hurdles. Overall, designers needed to navigate the complexities of technology, user experience, and creative expression to create a cohesive and functional platform.
Outcome
Despite these challenges, the design team successfully delivered a sleek and user-centric app that exceeded expectations. theWise offers a seamless user experience, with an intuitive navigation system and interactive features that simplify marketing using AI. The incorporation of personalized insights and educational resources has empowered users to make confident decisions.
